The Visa Wellington On a Plate Award
The strategic goal of the VWOAP Festival is to increase exports (GDP) of Tourism and Food & Beverage products from the greater Wellington region, thereby improving the quality of life for the whole community.
This goal is achieved by positioning the Wellington region as the Cuisine Capital of New Zealand. We do this by achieving three objectives:
1. Maximising awareness of the VWOAP Festival to consumers
2. Raising the profile of food & beverage producers, manufacturers & suppliers
3. Educating all participants (both consumers & producers) of Wellington’s food story & economic potential
The team at VWOAP strongly encourage you to use local products and suppliers in the creation of your DINE Wellington menus. If you believe that your DINE Wellington menu truly reflects Wellington and the fine products and suppliers in our region, you will be eligible to enter The Visa Wellington On a Plate Award.
How do I enter The Visa Wellington On a Plate Award?
There’s some pretty simple criteria. To enter The Visa Wellington On a Plate Award:
- your DINE Wellington menu must include at least three Wellington regional ingredients and this should be clearly detailed on your DINE Wellington menu during VWOAP;
- you should display The Visa Wellington On a Plate Award Entrant logo on your DINE Wellington menu;
- you need to be prepared to serve your menu to the judging panel if you are selected as a finalist. Note: Judging will take place on Monday 13 August 2012.
To determine the finalists, all entrants DINE Wellington menus will be judged by the following judging panel:
• David Burton, Restaurant Critic
• Victoria Wells, Editor, Dish Magazine
• Sarah Meikle, Festival Co-Director, Visa Wellington On a Plate
What do we win?
Honestly, the benefit to the winning restaurant, is the prestige! You will be able to use The Visa Wellington On a Plate Award 2012 winning logo on your menus and in your own promotion and PR activities. We’ll also be keen to talk to the media about you too. We are working on something snazzy for you to pop up on the wall as well.
How do we enter?
To enter the competition, please ensure that you select ‘YES’ to enter The Visa Wellington On a Plate Award competition on your VWOAP Application Form.
For new ideas on producers and suppliers check out the Wellington Food & Beverage Database. The database is a comprehensive presentation of the region's suppliers and was established to assist food buyers in the food service and retail sectors to easily find and source high-quality products from around the region.
A Wellington regional product is defined as a food or beverage product that is either produced in the Wellington region or a product that is sourced and supplied to you by a Wellington-based supplier (i.e. the value add has been made in the Wellington region).
