Sure to rise
Positively Wellington Tourism (regional tourism organisation) and Grow Wellington (regional economic development agency) established Visa Wellington On a Plate (VWOAP) in 2009 to showcase the region’s food and beverage sector, and to develop culinary tourism in the region. The festival was also developed as a vehicle to showcase Wellington’s regional identity and to provide a platform for the culinary community, from across the wider region, to work together to deliver a unified outcome celebrating the whole region. The Wellington Culinary Events Trust, which now owns and manages VWOAP, was established in February 2014 by the founders of the annual festival to govern and further develop the festival and surrounding opportunities.
VWOAP stands for quality, innovation and collaboration. VWOAP has quickly gained significant support not only from the Wellington food and beverage industry but also from producers and suppliers. The festival acts as a cornerstone to the marketing of their industry throughout Wellington, New Zealand and Australia. And since its humble-pie beginnings, the annual festival has worked hard to establish a reputation as one of New Zealand’s premier culinary events.
The festival has continued to grow both in size and success. Since 2009, DINE Wellington participation has increased over 150% (from 42 to 98 restaurants) and the Festival Events programme has surged eight-fold (from 12 event to 118) – food for thought!
Economists have even suggested that the Festival has the potential to be as valuable and strategically important to Wellington as reputable events such as Sevens Wellington or the World of WearableArt Awards Show.
In 2013, over 25,000 people attended and participated in Visa Wellington On a Plate events and activities injecting $4.7 million into the Wellington economy from attendees from outside the Wellington region.
Promoting local industry
With a goal to raise awareness and grow confidence in the wider Wellington region’s food industry, and help solidify Wellington’s place as the Cuisine Capital of New Zealand, the festival acts as a platform for a delicious and diverse range of events, programmes and competitions.
DINE Wellington – where approximately 100 eateries throughout the region offer locally focused set menus – is the centrepiece, Beervana leads the Festival Events programme and the annual battle of the buns, Garage Project presents Burger Wellington, is fast becoming a favourite of the Festival.
Cheers for the support
VWOAP, now operated by the Wellington Culinary Events Trust, is primarily funded by Positively Wellington Tourism and Grow Wellington, with additional contributions from our generous sponsors and partners.
As far as we’re concerned, having too many cooks in the kitchen is definitely a good thing!
Never miss out!
Make sure you diary the future VWOAP Festivals:
- 14-30 August 2015
- 12-28 August 2016
- 11-27 August 2017